Content drives web site design.
First determine your audience. Who will view your site? It may be a variety of people.
Then decide what you want to tell your audience. Meaning, content. What information is valuable to your audience? Their interest in visiting your site is proportional to the value of the information you provide.
Next, consider an internal process of updating content on your site. Is anyone authorized? Or, is one person responsible for site content?
Finally, keep content meaningful, relevant and fresh. That keeps 'em coming back.
Best of all, you don't have to pay "the web guy" every time you want to change something on your site. You control the content.
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